Product/Market Fit Is Not the Only Thing That Matters

Product/market Fit Quote



In my book FastScaling, I define the five building blocks that must be in place if you want to accelerate growth after having validated the fundamental elements of your business. If you FastScale, it may take you a bit longer to build a massively valuable business, but the probability that you succeed is significantly higher.

Have the patience to find (i) product/market fit and (ii) product/channel fit, which usually translates into (iii) strong unit economics. Ensure (iv) tech security, stability and scalability, before you accelerate growth and conquer a (v) large target market.


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