How to boost growth? How to acquire more customers? How to get more traction? If you are a founder looking for answers to these questions, do not directly jump to analysing options to further fill the top of the conversion funnel. Optimise your conversion funnel first. Optimising the conversion funnel will not only lead to more customers, but also to lower customer acquisition costs, shorter payback periods, better CLV/CAC-ratios and ultimately higher growth.
Founders want to win big markets, disrupt industries, create new digital business models, build competitive moats and change the way business is done. In today’s highly competitive markets, founders are very often required to lead their teams to hight growth and to generate predictable revenues. But entering a high growth phase comes with a lot of challenges and generating predictable revenues is often easier said than done. In this article, I elaborate on how to structure the organisation.