70% of all startups fail because of premature scaling. Startups that scale properly grow about 20 times faster than startups that scaled prematurely.
Until you reach the strategic inflection point where you need to prioritize speed over efficiency, you can avoid any form of premature scaling. You can FastScale.
Many founders try to sprint through the growth valley of death by focusing solely on top line growth. But until you reach a strategic inflection point where you need to prioritize speed over efficiency, you may better FastScale.
You first create a solid high growth foundation and then scale your business fast, predictably and efficiently.
If you FastScale, it may take you a bit longer to create a massively valuable business. But the probability that you succeed is significantly higher.
In 2017, I wrote this article about the importance of pursuing the ultimate goal of establishing a profitable business. Given the recent IPO developments (e.g. WeWork and others), this article seems to be even more relevant today.