Posts tagged with "B2B"



How to Target Small Business Customers
Founders often underestimate the complexity that comes with (additionally) targeting the long tail of small business customers. While there are very often many small business customers, their willingness to pay is likewise often significantly reduced. Their needs may differ too. And most of the times, small business customers can only be acquired through different channels. In this article, we explain how to sell to the long tail of small business customers.

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